PANERAI CELEBRATES THE OPENING OF ITS
FIRST EVER KUWAIT POP-UP
Panerai, the Florentine luxury watchmaker announces the opening of its first ever pop-up store in kuwait at The Avenues Mall, Prestige Area.
The new pop-up store was running from October 7th to 18th 2022. Its distinctive design is a clear reminder of the world of the sea and the glorious past of the brand, whose roots are embedded in the history of the Italian Navy. Clients are invited to live a one of a kind experience while closely discovering the Maison’s legacy and its unique approach to innovation as the pioneer in new material.
“This pop-up is a testament to our love for the Kuwaiti Paneristis. We want to offer them new experiences to bring them closer to our universe. We are looking forward to welcoming our local Paneristis and expand our audience in the country,” explained Syrine Charfi, Brand Director, PANERAI MEIA
A wide range of Panerai watches was showcased including the iconic Quaranta Quatro eSteel Blu Profundo (PAM01289), an ode to Panerai’s legacy is inextricably connected to underwater exploration and sustainability commitment. As well as,The new Luminor Due Luna (PAM01179) with the introduction of a moon phase complication, a first in the Luminor Due line. Last but not least, the Submersible QuarantaQuattro Bianco (PAM01226), a 44mm case size as a midpoint between its 47mm and 42mm models in the Submersible family.
PANERAI
Founded in Florence in 1860 as a workshop, shop and subsequently school of watch-making, for many decades Panerai supplied the Italian Navy and its specialist diving corps in particular with precision instruments.
The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997.
Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai.
Boutiques.
