Press Releases

Mido Baroncelli Heritage
KUWAIT
JULY 2017
 
Another Step in Watchmaking Refinement
 
In 2016, Mido launched the Baroncelli Heritage collection: a line that immediately met with great success. 2017 sees the arrival of two new models designed as a pair, one of the Le Locle watchmaker’s cherished traditions. What sets them apart? A sumptuous white and grained dial revealing polished applied Roman numerals around its edge. These numerals emphasise the classic, timeless faces of these two timepieces and their elegant round cases with rose PVD treatment. The exceptional slimness of this case makes the Baroncelli Heritage one of the thinnest and lightest timepieces on the market. Fitted with an automatic movement, these two models are the perfect expression of Mido's watchmaking expertise and fondness for classic watchmaking traditions. These new graceful, light and sophisticated Baroncelli Heritage models echo the art of vertical dancing, which enhances architecture with spectacular choreography.
 
The Baroque-influenced neoclassical style of Milan’s Galleria Vittorio Emanuele II expresses all the sophistication inherent to Italian architectural tradition. It was from these refined, rounded forms that Mido drew its inspiration for the Baroncelli. The subtle references to this prestigious building and its harmonious curves bestow both a rare sense of elegance and a resolutely timeless style on this iconic collection, which celebrated its 40th anniversary in 2016.
 
The two new Baroncelli Heritage models constitute yet another step in watchmaking refinement. They are the latest additions to a line characterised by its exceptionally thin cases, which make it one of the thinnest and lightest timepieces on the market. Designed in pairs – a cherished Mido tradition – the Baroncelli Heritage was launched in 2016. It quickly met with great success. The new 2017 arrivals are distinguished by their sumptuous white and grained dials, which reveal polished applied Roman numerals around their edge. These details further emphasise the classic style and timeless elegance of the two models. They also feature a magnificent round polished steel case with rose PVD treatment. The dial features the Baroncelli Heritage signature at 6 o’clock, while the date can be read in a window at 3 o’clock. The hour and minute hands are double-sided, with one side sandblasted and the other diamond-cut. The seconds hand, meanwhile, is diamond-cut. These hands can be admired through the sapphire crystal with an anti-reflective treatment on both sides that protects the dial. These two new light, graceful models echo vertical dancing and the dancers’ bodies as they enhance the architecture.
 
The Baroncelli Heritage is fitted with an automatic movement protected by a case measuring 33 mm in diameter for the women’s model and 39 mm for the men’s model. Enthusiasts of fine watchmaking mechanics will endlessly admire the finely decorated automatic movement, which features blued screws and an oscillating weight adorned with Geneva stripes and the Mido logo, through the transparent case back. This movement is protected by a sapphire crystal offering a perfect view of the heart of the watch. Water-resistant up to a pressure of 3 bars (30 m/100 ft), these two Baroncelli Heritage models come with a semi-matt black crocodile-look genuine calfskin strap. They feature a stainless steel pin buckle with rose PVD treatment.
 
Several versions complete this collection.
 
MIDO BARONCELLI HERITAGE
 
TECHNICAL DETAILS
Reference
: M027.407.36.013.00 & M027.207.36.013.00
 
Movement:
Automatic Mido 1192 (ETA 2892A2 base), 11½’’’, Ø25.60 mm
Height: 3.60 mm, 21 jewels, 28,800 vph, NIVAFLEX NM mainspring, NIVAROX II balance-spring.
Finely decorated Elaboré-grade movement with blued screws
Oscillating weight decorated with Geneva stripes and Mido logo.
Functions: HMSD. Adjusted on 4 different positions for high accuracy.
Min. 42 hours of power reserve.
 
Case:
Polished 316L stainless steel with rose PVD treatment, 3 pieces
Sapphire crystal with an anti-reflective treatment on both sides
Transparent sapphire crystal case back revealing the finely decorated Elaboré-grade movement
Engraved serial number, water-resistant to a pressure of 3 bars (30 m / 100 ft).
Lady's model: Ø33 mm
Gent's model: Ø39 mm
 
Strap:
Semi-matt black calfskin with crocodile look
Stainless steel pin buckle with rose PVD treatment.
 
Dial:
White, grained, Baroncelli Heritage logo at 6 o'clock
Polished applied Roman numerals
Date at 3 o'clock.
 
Hands:
Double-sided hour and minute hands (one side sandblasted, one side diamond-cut)
Diamond-cut seconds hand.
 
 
 
 
 
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MIDO
 
Founded in Switzerland in 1918 by Georges Schaeren, Mido is currently based in the city of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish “Yo mido”, meaning “I measure”.

Mido's philosophy combines innovation, aesthetics and functionality. The brand shares these essential values with some iconic architectural glories from which it draws inspiration for its collections. Cutting-edge technology, automatic movements renowned for their excellence and high-quality materials are the three pillars on which Mido's unique expertise rests. In addition, the refined, understated designs of Mido timepieces endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability.

For nearly a century, Mido has been a global benchmark in Swiss-made mechanical watches. Mido watches are available from 2,700 official retailers in 70 countries. The brand is part of the Swatch Group, the world leader in watchmaking.
 
 

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