Over the years, Greubel Forsey’s means of expression has been confirmed and now embraces co-creations and partnerships: we have realized that our philosophy and interests were transcending the field of watch making. Against the grain, we have shied away from bowing to traditional market forces and marketing; rather, our priorities have always been an obsession for pushing the limits of creativity and craftsmanship.
These are also the same qualities that we have found in certain artists, some of whom we now work with. For Greubel Forsey, horology and artistic creation are inseparable. They are a symbiosis between technical and aesthetic dimensions, weaving together the two strands of our DNA and our timepieces are born of this cross-pollination.
To date, three of our six inventions have found practical applications: the Double Tourbillon 30°, the Quadruple Tourbillon and the Tourbillon 24 Secondes. We aim to surprise again and again with our creativity, a form of perpetual motion.