Press Releases

Balmain and Behbehani Group Launches the Balmain Event
Balmain and Behbehani Group organized an event welcoming the Balmain brand ambassador and also Miss Switzerland, Laetitia Guarino, on September 17th, 2015 at the TIKTOK showroom, the Avenues Mall.
TikTok is an innovative concept that brings together all the brands that Swiss watch lovers prefer, all in a trendy, non-classic ambiance that transforms its clientele to a world of novelty. The showroom includes a collection of brands such as: Tissot, Balmain, Hamilton, Calvin Klein, Bomberg, Qlocktwo, Mido and Certina, for both genders and all age groups.
The event commenced with a press gathering where the new Basil Balmain collection was revealed, encouraging the shoppers and the media to try on the new collection. A competition was also announced during the event where the media were requested to take a picture with Miss Switzerland, from a selfie box installed at TikTok Showroom for the occasion, which would upload the picture on the TikTok Facebook page, the picture that had the highest number of likes would be announced winner of a beautiful Balmain watch.
Since 2005, Balmain Watches has enhanced this corporate tradition with its sponsorship of the Miss Switzerland contest. This year’s Miss Swiss is the 22-year-old Laetitia Guarino who is also a medical student and a Swiss singer, model and beauty pageant titleholder.
Balmain immerged in the exclusive world of Parisian High Fashion, founded by Pierre Balmain, the noted Haute Couture master, Balmain brings to time longstanding traditions of taste and elegance. Today its distinctively original spirit drives a watch brand backed by a leading Swiss watchmaking group – the source of invaluable technical and marketing advantages benefiting Balmain timepieces.
With over 75 years of expertise in retail, the Behbehani Group owns and manages a series of showrooms and stores exclusively for international watch brands as well as jewelry. These showrooms are located in prestigious malls around Kuwait such as Salhiya, 360, Marina, Souq Sharq, Al Kout, Laila Gallery, Al Hamra Luxury Center, Gatemall, Behbehani Complex and Tiktok (Soku, The Avenues).

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