Kuwait, 29 April 2015 - OMEGA brand ambassador, the renowned Bollywood actor/producer Abhishek Bachchan, visited Kuwait city along with OMEGA’s Vice President and Head of International Sales, Raynald Aeschlimann. They participated in the official opening of Morad Yousuf Behbehani’s third mono-brand OMEGA boutique at 360 Mall.
The GCC market is an important segment for OMEGA and the Kuwaiti watch connoisseurs contribute significantly to the success of the industry in the region. The Kuwait retail market has long been a favourite for manufacturers of upscale watches and high-end jewellery who have firmly set their sights on this oil-rich Northern Gulf state. The Kuwaitis have a tradition and appreciation for luxury goods and have helped spur the growing interest in prestige watch brands.
Abhishek Bachchan and Raynald Aeschlimann were joined by Ali Morad Behbehani, President of Morad Yousuf Behbehani Group and H. E. Etienne Thévoz, Swiss Ambassador to Kuwait for the ribbon-cutting ceremony while the guests were welcomed with canapés and cocktails. The evening was attended by OMEGA collectors and fans members of the Behbehani family, watch connoisseurs, and special guests including ambassadors and other foreign dignitaries. Among them were the Indian Ambassador to Kuwait, Sunil Jain.
Abhishek Bachchan reiterated his commitment to OMEGA and spoke highly of the brand’s superior designs legacy and its passion for the sophisticated craft of watchmaking. Mr. Bachchan said, “I am pleased to know that OMEGA has added one more boutique to its locations for Kuwaiti watch-lovers. The discerning Kuwaiti watch-buyer will benefit greatly from the offerings at the new OMEGA boutique at 360 Mall”.
Raynald Aeschlimann added, “We are very happy to extend the number of boutiques in Kuwait with the opening of the new one at the 360 Mall. Kuwaiti shoppers are well acquainted with some of the best brands in the world and we are looking forward to sharing our full range of products with them in this true `house of OMEGA’.”
All the guests were then invited into the boutique where they had the opportunity to explore the OMEGA universe with its exclusive collection of watches and fine jewellery. The boutique has been designed with OMEGA's global concept, which is inspired by the natural elements of air, water and sunlight. The cream and champagne interior, with exotic reconstituted zebra wood furniture and chiseled glass surfaces underline the attention to detail and quality for which OMEGA has long been known.