Press Releases

Cartier Carat -The New Fragrance
KUWAIT
OCTOBER 2018

“WHO ARE YOU? YOU, WHO PERFUME DIAMONDS!”

When I first joined Cartier, I was impressed and enthralled by this remark made by Princess Bibesco to Jeanne Toussaint. When I started working around the theme of diamonds, the quote became an obsession.

For me, coming from the world of fragrance and its history - religious and artistic - Princess Bibesco meant that Cartier brought diamonds to life. So very often in both these areas, fragrance becomes the embodiment of living. Cartier brings diamonds to life by showcasing them so stunningly, by introducing light and making it scintillate and shimmer. It is this play of light that so moves us!

I wanted to create a fragrance that sparkles, alive with all the fire of a diamond. It occurred to me to apply to the fragrance the principle of diffraction: the dispersed light that appears as colourful flashes of the rainbow in a diamond. I wanted to create a fragrance that sparkles, alive with all the fire of a diamond. And so, I chose seven beautiful fresh flowers that come together to form a new flower, abstract but alive, like the light of a diamond.

Carat is for me a perfumistic ode to light. I am delighted to share with you my vision of fire in a fragrance, and, as Cartier does, to make the wearer sparkle and shine, with olfactory emotion.

CARTIER PERFUMER, CARTIER PARFUMS
 
 
 
“A FRAGRANCE THAT SPARKLES, ALIVE WITH ALL THE FIRE OF A DIAMOND ”
 
FLORAL RAINBOW
 
Carat, the new fragrance by Cartier, brings together the seven colours of the rainbow in a single, clear and pure white scent akin to the fire of a diamond. A floral rainbow with an olfactory spectrum that infinitely diffuses.
 
Violet, indigo, blue, green, yellow, orange and red are represented here by violet, iris, hyacinth, ylang, daffodil, honeysuckle and tulip. Floral tones create a rainbow of colours in a layering of olfactory hues.
 
Cartier inverts the fractal order in dazzling colour with Mathilde Laurent’s original, unusual and imaginative interepretation.
 
From excess to refinement, from the multitude to the unique, Cartier Carat Eau de Parfum is diamond fire transposed to the olfactory realm.
 
 
 
 
BRILLIANT BOUQUET
 
Cartier Carat is an invitation to pluck the flowers of the day. To sense and feel every facet of happiness as it comes, to smile and laugh at life, awake, conscious and present.
The moment is radiant, illuminated by the pure fire of a flower whose springtime joy is amplified by Mathilde Laurent.
 
Which flower? A living flower, an explosion of pleasure, utterly fresh and close to nature.
 
Gleeful molecules charged with crystalline power.
 
Carat. Invisible jewellery, its two syllables ring pure and true as a fragrance crafted to send the heart a-flutter.
 
DIAMOND BOTTLE
 
It captures the light, diffracting all the colours of the prism and mirroring the multiple reflections of its clean-cut glass facets.
 
An Art Deco faceted bottle updated by Cartier with modern, clean-cut square edges.
 
In a structure as pure and simple as the scent itself, it evolves from clear white to rainbow hues, a holographic projection of colourful vibrations.
 
Pared down to the essentials: the fire of diamond and the surprise of a crystalline cap that clicks open with one hand.
 
 
 
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