Press Releases

Samsonite Tru Frame - Innovatively Designed for Journey
Kuwait city – Samsonite, the world’s leading travel brand, demonstrates its commitment to design innovation and modern technology in TRU-FRAME – an exciting new collection of hard-shell luggage. With cyber-inspired good looks, eye-catching colours, and state-of-the-art features including extra security, TRU-FRAME has been innovatively designed for journeys, and brings the future to today’s travellers.
With its streamline and modern appearance, TRU-FRAME features a futuristic pattern that evokes digital diagrams, electronic art and modernist architecture. This eye-catching new look is matched by bold, planetary colour choices that suit different lifestyles: Aqua Blue for those who want to escape and dream, Fancy Purple for nomads and adventurers, Flame Orange for sleek city sophisticates, as well as Matt Silver for modern business executives.
TRU-FRAME spinners represent the ultimate in forward thinking, with an ultra-slim frame on a tough, reinforced polycarbonate shell and a boxy silhouette that optimises volume. Just as importantly, TRU-FRAME also heralds a new era in security. Each bag is designed with a built-in ID tag as well as double-lock closures: two combination locks that provide extra protection.
TRU-FRAME is filled with special features and each element – from the fully integrated combination locks to the new Samsonite chrome logo to the easy-touch handle - has been carefully designed to minimise weight and maximise manoeuvrability.
Indeed, movement is a breeze thanks to TRU-FRAME’s double-wheel design, which offers supreme smoothness and outstanding all-direction rolling. At rest, TRU-FRAME demonstrates more attention to detail with features that improve stability, such as integrated stands and a hinge design. The super-lightweight wheel handle recesses smoothly into its minimalized housing. The carry handle is flat and integrated into the frame. There is also a built-in bottom grip making TRU-FRAME easier to lift from a baggage carousel.
Inside, TRU-FRAME’s boxy silhouette pays off, providing optimum packing space. Both the top and bottom shells have cross ribbons to secure belongings in place and every model comes with a complimentary hanger. The top shell also has an extra pocket divided into mesh and PVC sections, providing ample storage for small items and toiletries. For easier packing, TRU-FRAME spinners also feature a divider with a mesh pocket.
TRU-FRAME spinner are available in three sizes: 63cm, 68cm and 76cm. The collection comes with a 10-year worldwide warranty.
From its cyber-inspired good looks to its innovative features to its added security, TRU-FRAME brings the future to today’s travellers and demonstrates Samsonite’s on-going commitment to design innovation and excellence. TRU-FRAME is innovatively designed for journey.

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