BOMBERG watches and jewelry is proud to announce the newest addition to the BOMBERG family: Reggaeton super star Nicky Jam has become the new friend of the Swiss watch & jewerly House. As mutual fans for one another, BOMBERG is excited to be reemerging as one on this new endevour.
BOMBERG distinguishes itself by capturing demand as it happens, ready and willing to create exactly what the consumer desires. Nicky Jam had obstacles to overcome early on in his career but instead of giving up, he did what he had to do to distinguish himself from the rest. When things seemed to slow down for him in the USA, he decided to target his energy straight at his fans in Colombia and build up his fan base all over again. With persistence and tenacity, Nicky Jam was resurrected into a household name. The determination that Nicky Jam has shown is just the exact kind of heart and soul as well as values Bomberg is looking for in its partnerships and watches the brand creates.
Along with the partnership with Nicky Jam, the Swiss watch & jewelry House unveils two special edition pieces;
BOLT-68 Nicky Jam Quartz Chronograph 45mm
BOLT-68 Automatic 3-hands 45mm
Creativity is the ability to think “outside the box” according to Rick De La Croix, Chairman of BOMBERG. His vision is to create and establish a longstanding watch brand with international exposure, creating a new, uncontested market space rather than competing in an existing one; a brand, which is not so much focusing on potential competitors, but rather concentrates on the needs and desires of its target community, capturing demand as it happens.