Tissot, famous Swiss watch brand, known for its spirit of innovation by tradition announced ace cricketer Virat Kohli as the brand ambassador today in Mumbai. The cricketer, who mirrors the Swiss brand’s mastery for breaking new ground and its uncompromising commitment to excellence, also oozes style and confidence that makes him a youth icon.
Owning various records in the cricketing genre, Virat Kohli went on to become an exemplary batsman and won the historic 2011 World Cup with his teammates. He now leads the Indian test cricket team and is a trendsetter, both on and off the field.
Speaking at the announcement, Virat Kohli expressed his excitement of coming on board. “It is an honour to be chosen by Tissot. Tissot is a brand that is recognised for its precision and I also hold that very close to my performances. A watch is about the only accessory I love wearing and I am so happy that Tissot is what I will be wearing now. I am looking forward to our journey together.”
François Thiébaud, President of Tissot said “I am very happy to welcome Virat Kohli in the Tissot family. Tissot is a brand with strong heritage just like the Indian culture. In addition, we have a deep connection with sports. Therefore, Virat, who is one of the best cricketers in the world, is the perfect ambassador for us. We wish for him and his team to win the next Cricket World Championship.”
On this occasion, Virat was presented with Tissot’s classic collection – Chemin des Tourelles. It takes its name from the street in Le Locle, Switzerland, where the Tissot manufacture was established in 1907, and where the company can still be found today. The watch compliments the company's vast years of expertise with a contemporary design with an elegant case that comes in a variety of different finishes, including polished and brushed, perfectly demonstrating the technical know-how Tissot puts into every piece.
Virat Kohli joins reigning Bollywood actress Deepika Padukone in being the face of the brand, who has been representing Tissot since 2007. Welcoming Virat into the Tissot world from Toronto, Deepika said, “I would like to welcome Virat to the Tissot family!I think he completely defines the Tissot man and I look forward to our association together as Tissot Ambassadors.”
On this occasion, Tissot unveiled its first ever campaign with Virat Kohli, where he is seen in his cricketing gear flaunting Tissot’s latest T-Touch Expert Solar, the first tactile watch to be powered by solar energy. Tissot T-Touch Expert Solar is coolly edgy with 20 tactile essential functions for everyday use, including weather forecast, altimeter, chronograph and compass. An iconic watch for an iconic man.
It's the Swissness at the very heart of Tissot that makes the brand such a distinguished one. The + in the Tissot logo is the same as the Swiss flag, symbolising the quality and the reliability that watchmakers have proudly demonstrated since 1853. The innovative brand remains in its home in Le Locle in the Swiss Jura Mountains, keeping its Swiss identity at its core. Tissot watches are authentic and accessible, using special materials, advanced functionality and meticulous design detail to create pieces that are both precise and stylish. The high calibre of the brand has been repeatedly recognised, as in its illustrious history Tissot has been named Official Timekeeper and Partner of the NBA, FIBA, CBA, MotoGPTM, FIM World Superbike, AFL, RBS 6 Nations Rugby and the World Championships of cycling, fencing and ice hockey. Tissot, which sells its timepieces in more than 160 countries round the world, is a member of the Swatch Group, the world's largest watch producer and distributor of Swiss watches. As it continues to create pioneering creations, Tissot stands by its signature, "Innovators by Tradition." www.tissotwatches.com
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Neha Chadda Datta