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Tissot Opens New Times Square Boutique


 Tissot Opens New Times Square Boutique Just In Time for the Holidays 

Boutique to Offer Newly Launched NBA Special Collection Timepieces and Will Celebrate Tissot’s Role as the Official Timekeeper of the NBA 

December 22, 2015, New York, NY – Today, Swiss Watchmaker Tissot officially opened the doors to their new Times Square boutique located on Broadway between 44th and 45th Streets, just in time for the holidays. This marks the third boutique in New York City to be opened within the last year, with a fourth scheduled to open in World Trade in April 2016.

The Times Square Boutique will be the first to launch the new Tissot PRC 200 NBA Special Edition Watch as part of Tissot’s new role as Official Timekeeper of the NBA. Additionally, the Tissot Times Square boutique will unveil special collections for Tissot Official Team Partners, including the Chicago Bulls, Los Angeles Lakers, Miami Heat, New York Knicks and San Antonio Spurs.

The Times Square Boutique adds to Tissot’s significant presence in New York. The brand has been the Official Timepiece of Madison Square Garden since 2012, and the Official Timekeeper of the New York Knicks since last month.“Tissot opened its third New York Boutique in Time Square just in time for the holiday season,” said François Thiébaud, Tissot President. “Times Square is one of the world’s most iconic destinations, and Tissot will now make it an even more desirable location for tourists and New Yorkers alike.”

The boutique will offer guests an informative and enjoyable experience with a broad watch selection from Tissot’s many collections; Touch Collection, T-Sport, T-Lady, T-Classic, Heritage, T-Gold, T-Pocket and Special Collections. A historical exhibition featuring vintage Tissot timepieces will also be on display. and 45th Streets. More information on Tissot watches can be found at  


About Tissot

It's the Swissness at the very heart of Tissot that makes the brand such a distinguished one. The + in the Tissot logo is the same as the Swiss flag, symbolising the quality and the reliability that watchmakers have proudly demonstrated since 1853. The innovative brand remains in its home in Le Locle in the Swiss Jura Mountains, keeping its Swiss identity at its core. Tissot watches are authentic and accessible, using special materials, advanced functionality and meticulous design detail to create pieces that are both precise and stylish. The high calibre of the brand has been repeatedly recognised, as in its illustrious history Tissot has been named Official Timekeeper and Partner of the NBA, FIBA, CBA, MotoGPTM, FIM World Superbike, AFL, RBS 6 Nations Rugby and the World Championships of cycling, fencing and ice hockey. Tissot, which sells its timepieces in more than 160 countries round the world, is a member of the Swatch Group, the world's largest watch producer and distributor of Swiss watches. As it continues to create pioneering creations, Tissot stands by its signature, "Innovators by Tradition."




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